Are you starting out, re-branding or re-positioning?
GET THE LOOK FEEL AND SOUND OF YOUR BUSINESS SPOT-ON
No matter whether you’re starting out, re-branding or re-positioning, getting the look, feel and sound of your business spot-on is even more important in today’s crowded and competitive marketplace than ever before. Taking your new concept and making it real, effective and appealing, or taking your existing business and breathing new life into it so it is even more alluring to those discerning consumers is never easy, but it’s well worth the effort.
Many business people manage to achieve this task on their own, but more and more are realising the real value that a clued-up, professional copywriter can bring to their communication table. Making sure your website is found by the search engines; helping your sales materials sing and really connecting with your target market are just a few of the things a good professional copywriter will bring to your business communications.
If you’re reading my website, the chances are you’re considering the pros and cons of hiring a professional copywriter to help get your message out. But before you decide to do so, please take a bit of time to read my website. I believe what goes around, comes around and that sharing is good. So, throughout my website, I’ll give you a whole host of tips and tricks to help get your own business communication bang-on. You never know, by reading through the site, you might find that little something you’ve been looking for to inspire you or to enable you to get your own communication to where you want it to be. That said, if you decide that walking your business communication path alone isn’t for you, I’d be delighted to be your professional copywriter, doing as much or as little as you want me to, when you want me to do it.
HOW WILL A PROFESSIONAL COPYWRITER HELP YOUR BUSINESS?
A good professional copywriter writes innovative, original and most importantly, results-driven words. They will help you speak to your target market in a way that makes them feel like you understand their needs, wants and desires.
A great professional copywriter will be sufficiently clued up about marketing to be able to combine the right words with the right voice, the perfect style and the best ideas in a way that sounds great, looks great and really connects with your potential customers. A great professional copywriter is literally the bridge between your business and your target market.
To write good copy, a copywriter needs to become familiar with your business. A great professional copywriter, on the other hand, will want to really understand your product or service; will want to know precisely why people should buy from you and not your competitors, and will be able to truly identify with your target market as well as knowing what makes them tick. That’s what I do.
WHY CHOOSE ME AS YOUR PROFESSIONAL COPYWRITER?
At a glance
I’m a qualified and experienced, marketing savvy professional copywriter. What’s more, I have the right characteristics (creativity, ingenuity, perseverance and tenacity to name but a few) to get your business noticed and I’m completely obsessed with customer satisfaction (so much so that I choose to call it customer delight!).
I hold a BA (with Distinction) in Communication, which I completed in Edinburgh in 1992, when I also won The Scotsman Newspaper Student of the Year Award. I also benefit from a Marketing Diploma. On an ongoing basis, I make it my business to follow a rigid and structured programme of Continuous Professional Development to keep my copywriting methods, approach and techniques constantly up to date.
Prior to being a professional freelance copywriter, I enjoyed 17 years in top-end, high-net-worth UK corporate sales environments. Since leaving the corporate world 9 years ago to pursue my dream of a healthier work-life balance in South West France, I have developed my own successful business as a professional freelance copywriter. Although my target market is SMEs, I am proud to have been selected to write for and to provide support to a couple of seriously large organisations during this time.
My key characteristics
- Creativity, ingenuity and originality: Thinking of new ways to do things is a crucial part of who I am. I am not content to do something in the conventional way if a better way is possible. As a professional copywriter, this means that I will work my socks off to find the best way to help you really connect with your target market.
- Social intelligence: Acutely aware of the motives and feelings of other people, I know instinctively how to relate to people in different situations and to make them feel at ease. In my role as a professional copywriter, this characteristic should not be underestimated. What it means is that I can help your business speak with an ease and familiarity that’ll have your potential customers queuing at the door to do business with you.
- Industry, diligence and perseverance: I finish what I start. No matter the project, I make sure it’s completed in a timely fashion. I’m not one to get distracted and I get huge satisfaction from completing tasks and exceeding client expectations. This characteristic, combined with my straight talking, means that your copywriting project will be completed on budget and on time, every time.
- Project management: Equally at home on short, straightforward copywriting projects, I have the capacity and tenacity to see long and difficult projects through to their conclusion.
My obsession with customer delight
Customer delight is at the heart of everything I do. Someone who takes customer disappointment personally, I do everything in my capability to exceed my customer’s expectations in terms of response times, quality of work and results. This is borne out by my testimonials.
If you could do with some help to really connect with your target market, just gimme me a shout…