When was the last time you really thought about the mix of marketing activities you apply to your business?  Think about your product, price, promotion, place, position.  By really looking at your marketing mix you may find odd things that shock you.  One of the key things here is to make sure that your marketing mix has a harmonious message.  It’s important to make sure that if you have a business aimed at a niche market that your product is geared towards the needs of that market; your price is within their budget; you’re distributing where it’ll be seen by them, and your promotion is geared to solve the problems that they are encountering.  Simple really, when you think about it !