Your email signature’s a billboard to the world
When you send an email, you’ve got the chance to ask the recipient to do something, yet lots of people miss this opportunity. If you’re sending emails with only your name and title at the bottom, you’re missing a trick. Why not tell the recipient about a special offer, a new product or invite them to join your newsletter?
Whatever you ask them to do, make sure that your instructions are clear and wherever you take them to has a joined-up message that delivers what your email promised.
Think of your email signature as part of your marketing arsenal. There are tons of tools that you can use to create fancy dancy options, but even a simple text option is better than nothing at all. If you’re missing out on this marketing opportunity, make it a priority to take action SOON.