Don't let go

However tough it gets, don’t give up

Are you looking at your business full of fear or dread?  Running a business is no bed of roses. But when you dreamt of being an entrepreneur you had a vision.  That vision may have been skewed and a tad rose-tinted, but you wanted it and you wanted it badly.  That’s why you mustn’t let go of your dream (unless your idea’s turned out to be a bad one).

If you’re wondering about the viability of your business, it’s time to take the bull by the horns and take a critical look at everything from your solution through to your value proposition, your buyers and your reach out plan.  Have you truly got everything in order, or are you still making tweaks to your product or service before having the guts to go out to a potential buyer and do some validation?  If this sounds like you, don’t give up before you’ve done the most important bit – really engage with buyers.