Go back to basics

When the going gets tough – go back to basics

Life is complicated.  Running a business is a juggling act.  Neither of these things are going to change.  But sometimes startup and small business owners take their eye off the basics ball and complicate things unnecessarily.  If, in amongst the hustle and bustle of day-to-day business, you’ve lost sight of why you’re doing what you’re doing, today’s the day to go back to basics.  Start by asking yourself these three basic questions:

WHAT do you do? HOW do you do it? and WHY do you do it?

The first two should be easy to answer.  But dwelling on number 3 is what will help you re-gain focus.  Your WHY isn’t about making money – it’s about solving a problem or soothing a pain – it’s your purpose, your cause or your belief.