Take 5 simple steps to get more engaging content
Step 1 – Make sure you genuinely understand your buyers pains/problems.
Step 2 – Build up a hypothetical (or real) profile of each buyer type you’ve got.
Step 3 – Identify why you are the best person to help soothe each buyer types’ pain or solve their problem.
Step 4 – Put together 2-3 simple sentences that shows each buyer that you understand them and can fix their issues. Step 5 – Make sure that text appears at the top of your website and on all your social media profiles.
Note: When you write your content, try to speak in a voice that’ll resonate with your buyer and places him centre stage. If you must talk about you, make sure your story is interesting and somehow adds value to the buyer’s journey.