Check that your sales message is so clear that even this little fella would get it
If it’s not, you’re almost certainly missing a trick. Buyers are tougher nuts to crack than ever before and you need to show them that you really understand them to succeed. Here’s some ideas to get you started:
1. Demonstrate that you can take them from where they are now to where they want to be.
2. Make it clear that you can add real value to their lives.
3. Drill down to identify what makes you different/special.
4. Choose some simple words to describe each.
5. Get those words out to where your buyers hang out.
None of this is rocket science, and if you take it step-by-step, it’s something you can get your head around easily. This article will help. Good Luck and shout if you need my help!