Strategyzer: Value Proposition Design
I bought this book years ago and I’ve never fallen out of love with it.
Thankfully I bought the Kindle version, because I reckon if I’d bought the paper copy it’d be completely in bits by now.
I use it both with clients and for my own business. I see it as a resource, a source of inspiration and keep going back to it again and again.
If you don’t know it, I’d encourage you to check it out. It makes creating stuff that buyers really, really want child’s play. Its approach is light, fun and most importantly – it WORKS.
Check it out for yourself here: Strategyzer