Write a case study
Case studies are a great way to bring your business to life in the minds of your website visitors or potential buyers. Particularly useful when promoting or selling complex or highly innovative products or services, Case Studies equally punch above their weight when it comes to simple, day to day solutions.
If you have a range of buyers who use and love your product or service, I’d encourage you to give Case Studies a go. They needn’t be hugely complex, they just need to describe the buyer’s pain and how it is being solved by the solution you offer. Make it easy for yourself and create a template structure that you can ask your buyers to complete and don’t forget a short testimonial and an image.
People move closer to buying when they recognise your solution in action in a situation similar to theirs and a Case Study is the perfect way to do that. Start with something short and manageable and take it from there.