Website communications best practices

Tools to make your business even better

Discover the tools that I know, like and trust

There are certain things that every business needs to get going and to be a success.  I’ve worked hard over the years to identify tools that are worth their weight in gold to me and many of my clients.  A selection of them are here.  Some are free, some are paid, but they all play a great part in a huge number of business owners’ success. Check them out for yourself and see what you think.

Hardwire your success

I’m a great believer in the fact that there’s no one thing that leads to success. You need a great business, but you also need to look after yourself and work efficiently and effectively too.  However, time’s tight and finding the motivation isn’t always easy. My ‘Do one thing’ blog is designed to inspire you and shine a light when things are feeling gloomy. It’s not a ‘How to’ and won’t provide all the answers but hopefully it’ll boost you to take action if you’re feeling down about your business.

Get your business model right

Making sure your business model is right at the start of your business journey and at regular points throughout your development isn’t only smart, it’s time well spent.  Strategyzer’s Business Model Generation book will help you do that easily, efficiently and effectively.  Adding real power to your business elbow, this book will stand you in good stead throughout your journey to success – which makes it a real investment piece.  Check it out and see what you think.

Design your value proposition

Most business owners have a tendency to over-focus on the features of their product or service and leave the most important part of the equation (the buyers) out in the cold.  Identifying the value you can add to your buyers is essential because without buyers your business is nothing but a hobby.  This book is a great way to focus your mind on the value you can bring to your buyers.  An intuitive and insightful read you’ll go back to it time after time for inspiration.  Check it out and see what you think.

Get a stylish calling card

Even if you rarely see a client face-to-face, it’s important to have a great business card for the few times you do.  You can go the cheap route and buy some unimpressive piece of card with a bland font and colours from a print shop or online, or you can go all out and get something that’ll make a lasting impression without breaking the budget.  Printed in batches of 25 cards or more, Moo cards aren’t just stylish and cost effective, they’re a great way to make a lasting impression too.  Get yours here.

Get motivated

My book, ‘Do one thing’ is a collection of snippets of posts from my blog and is a riot of colour and (hopefully) inspiration.  You can either buy it on Amazon or if you join my Newsletter mailing list you’ll get it for free from time to time when Amazon lets me run a FREE promotion.  I’m cool either way, so you choose what’s best for you.  Either way, I hope it inspires you.

Work SMART

I don’t know about you, but I’m fanatical about lists.  I have lists for everything from work in hand, to the kids stuff and what I want to do from a self-development point of view.  I like to write lists by hand in a good old fashioned notebook with a V Signpen.  But I also love to organise my lists on Trello.  If you don’t know Trello, you can try it out here for free.  It’s great for communication planning as well as general organisation.  Go on, check it out.

Get great images

In my view, no startup or small business can survive long without decent images.  Thankfully most people have realised that stealing images from Google isn’t ideal and they’ve shifted to buying them from retailers.  I’ve tried a number of sources for clients and for my own stuff, and my all-time favourite is Bigstock.  If you don’t know it, you can check it out and sign up for a 14 day free trial here – which will give you a whopping 70 free images that you can use across all your communication.

Manage your little goldmine

Developing a list is on most savvy startup or small business owners’ agenda.  Some will gather names and email addresses on a spreadsheet, but if that’s your style, it’s worth thinking again.  Growing a list is easy to manage at the start, but a sudden growth spurt can soon cause your spreadsheet to become inefficient, letting warm prospects wriggle free.  That’s where a good CRM comes in.  And in my view, there are few better than this Free Hubspot CRM to get you started.  Have a look and see what you think.

Luxury, style and functionality

Since 2010 I’ve been completely hooked on everything Apple and make no apologies for it.  From my iMac, through to my MacBook Pro, iPad and iPhone, I have a purpose and a fondness for all of them, because they each support me in different ways to enjoy the freedom that being self-employed brings me.  I think this new MacBook is the next thing on my agenda.  What’s yours?

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