Website communications best practices
Web content copy writing

Engage, convince & convert online

Your website is where buyers go to do their due dilligence.  When they hear about a new product or service, they check it out online.  This gives you a great opportunity to move buyers one step closer to choosing you, rather than one of your competitors.  But that’ll only happen if you have a good online presence.  If your web presence is bad, it could scupper things from the start.

Buyers are now incredibly savvy.  They expect your website to show that you understand their problems and why you’re the best person to solve them.  Getting this right flying solo is tough.  Great web content calls for a very specific approach and not everyone can get it right.  So, if you’re tight for time, not all that into words or have a tendency to hide your light under a bushel; you’re in the right place to get the help you need.

Who it’s for

My website content service is perfect for startup or small business owners who understand the importance of their website in their success.  It’s also great for business owners who haven’t really given much thought to their web content but are starting to realise that it might be important.  Or anyone who has a website that’s all about ‘me, me, me’ (you, the business owner) when it should be all about ‘you, you, you’ (the buyer).

If any of these sound like you, I can help.  I will work with you to get your online presence to the stage where it’s as appropriate and powerful as your face-to-face communication – so you can really boost your chances of success.

Landing page template
Landing page template, what you get

What you get


Up to 4 pages of web content with appropriate Calls to Action.


A range of powerful messages (headline, positioning statement, description & value statement) that you can use on your website and across all your other communication collateral to strengthen your position.


2 buyer profiles that will add power to your sales elbow well beyond your website.


An option to work on your page and menu layout to make sure they align perfectly with your online goals.

How it works

It all starts with a call.  We chat to get to know each other better and to establish your goals.  After that, I’ll send you a Playbook that covers the things I need to know.  When you’ve completed it, I’ll have all the background information I need to get started and if not, we can chat again.

I’ll then research, plan and write your content before sending it back to you for your approval.  I’ll tweak and amend it until you’re completely happy with it.

And finally, I’ll proof the content online before it goes live so you have an extra set of eyes making sure it’s pitch perfect. 

Landing page template, how it works


Prices start from £350 for new clients/existing clients POA.

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