5 Steps to a Stronger, Better Business

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Has lockdown left you feeling nervous about your business?

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Are you wondering if your business can survive the effects of lockdown?

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OR do you see now as the perfect time to really make your mark?

If you can answer YES to any of these questions, 5 Steps to a Stronger, Better Business is for you.

The backstory

Lots of my clients were badly affected by lockdown and needed help. Many were forced to close their bricks and mortar premises and wait. Some already had a small online presence and managed to pivot and develop that. Others saw lockdown as the ideal opportunity to address the strategy issues they never got time for before.

Coming out of lockdown these same business owners are facing new and different challenges and need help and support again.

For me, lockdown meant leaning in and listening, which I did. And 5 Steps to a Stronger, Better Business was born (in my kitchen, where all the filming takes place 🤣).

Get free, and (optional) low cost, tried and tested tools and strategies

Our new and unpredictable future is challenging and a bit scary, but it’s also filled with opportunity – we maybe just can’t see it yet.

If you’re needing to pivot, change or strengthen your business because of COVID-19, 5 Steps to a Stronger, Better Business is for you.

It provides you with a range of free support and guidance and gives you (optional) access to low cost tools and strategies (that work). It helps you see your business in a different light and enables you to make smart, informed decisions about the way forward.

Get effective, accessible support and guidance

5 Steps to a Stronger, Better Business is the culmination of 15 years of one-to-one consultancy. It is a combination of free and (optional) paid for tools and strategies, support and guidance that have been tried and tested, and that work.

Join and take only the free stuff or choose to buy the odd tool here or there, the choice is entirely yours. I’d love to have you on board either way.

Working through the 5 steps and applying them to your marketing collateral and ongoing business development will help you make your business stronger and better able to face what’s thrown at it over the next few weeks and months; years even. 

How does it work?

The 5 steps system is based around 5 core principles that successful businesses apply to their development systematically. You’ll get to understand these principles and get help to apply them to your business to help make your solution more noticeable, more appealing and more desirable.

You’ll also get encouragement to develop your business in a structured, accountable way at low, or no cost, and at a time that works for you.

You’ll be invited to join a community of like-minded people and asked to do some uncomfortable things that you’ve possibly been putting off. Once done, they could make a world of difference to your opportunities.

How are the steps delivered and what do I have to do?

At the start of your journey you’ll get an insight into the 5 steps system and how it applies to your business. Then we’ll drill deeper on each step and you’ll get to see how successful businesses do this stuff systematically. At every step you’ll be asked to take action to start to make your business stronger and better.

All of the key information will be delivered via a weekly email.  You’ll be invited, along with all the others taking the 5 steps journey, to join a private Facebook group. This is optional, but I’d strongly recommend it because it’s where you’ll become accountable; where you’ll get live support from me and where you’ll step outside your comfort zone, get skills and take actions to move to the next level. 

Got questions?

What results can I expect?

The first thing I want to say is that these 5 steps are neither a magic wand nor a replacement for one-to-one consultancy. They’re an opportunity to take a structured, accountable approach to developing your business. Being part of the 5 steps community removes the noise and confusion of trying to take your business to the next level alone. It encourages you to look at your business from a different angle, with different eyes.

Working this way pulls together a whole array of traditional and digital marketing and communication tools and strategies and makes them accessible. If you stick with it, you’ll get value from it. And the best thing about working this way is that you have a community of like-minded people around to help and inspire you.

If you invest fully, you should develop a completely different mindset about your business. Your vision of and for your business should change and you should feel more confident and and more in control.

Why a Facebook Group?

Why Facebook? I hear you asking. As you all know, I’m not a huge fan of Facebook for business to business stuff. However, for this sort of journey it’s far and away the best tool to do this job. The other advantage is, if like me, you’re not a huge Facebook-er, just participating in a Facebook group will show you another side to this platform that might surprise you.

The Private Facebook Group is also where you’ll get support and be held accountable.

It allows us to work as a (private) community, which means we can all benefit from each other’s knowledge and experience in a safe and confidential space.

When it comes to showing your true self on a safe, supportive, private Facebook group, my advice is stolen from that great brand Nike. Just Do It. We all have 1M+ ideas why we think we look crap on photos and come across even worse on video. Inside my head, I’m young and gorgeous, but I know that photos and video just don’t see things in the same way I do ;). The reality is, losing one of those chins; getting your roots done or having the right sound or video kit isn’t what this is about. It’s not about how you look, it’s about you. It’s about being authentic and real, adding value to people’s lives by sharing your knowledge and experience. That’s what people give a dam about, not what you look or sound like. And, the best bit is, if you can master this, you’ll open up a whole new world of opportunity for your business.

What do I get for free and what do I have to pay for?

This whole journey can be taken free of charge. It’s entirely up to you if you choose to buy any paid tools or strategies or rely entirely on the free stuff. I’m cool either way. I’m confident that you’ll get value from the free stuff, but the paid stuff is there if you want to go deeper.

As it’s name suggests, there are 5 core steps that run through this entire system. They are WHO, WHAT1, WHAT2, WHERE and HOW. You can go as deep as you wish on each of these steps. The depth you want to go to will impact on the time you need to invest and what the journey will cost you. If you opt for the free route, you’ll get all the information you need to change your mindset and see your business with different eyes. If you want to go deep, you’d be best to choose the paid route. When you go that route, you can either buy my low cost, online modules or opt for one-to-one consultancy. The online solution is made up of 5 short, action-based modules that can be bought individually at £X each or as a bundle at £XX. If you want to go really deep, then you’ll probably want one-to-one consultancy. The cost of that will depend on just how deep you want to go (but you’ll always know the cost in advance)>. How you choose to work is entirely up to you.

In time there will be more online solutions that become available. I’ll let you know about those as they launch.

I’m sure you have your own ideas, but I’d try the free route and see how I get on. If I feel as if I want to dive deeper, I’d give one of the online modules a go to see if I like it. If I need deep and immediate help, I’d shout and get that started.

The key to getting real value from this process is committing 100% but not sweating it. Inspiration won’t come by re-applying an old, dusty, and probably useless today, business plan and crossing your fingers. Neither will it come by sitting at a desk pouring over it. Inspiration that results in real change comes letting the right information go in, leaving it to find it’s comfy place in your mind and then letting your creative juices flow.

Get started

To join the free 5 steps journey, just go to bottom of this page and pop your details in the form. When you’ve done that you’ll get an email confirming that you’re in and asking you to join the Private Facebook Group that’s been created just for this purpose.

As I’ve mentioned, joining is optional BUT well worthwhile in my view.

I hope all that makes sense and that you trust me enough to give it a go.

What makes me think I can help you?

For any of you who don’t know, I’m Scottish and have run a successful “at a distance” marketing and communications business in SW France for the last 15 years. I’ve helped tons of UK clients solve the types of problems that are raising their heads right now.

Over the years I’ve developed tried-and-tested tools and strategies that work. I’m slowly but surely putting those tools and strategies online so I can share them with you and support you to enable change and to help make your business stronger and better – at low or no cost. My philosophy is that there’s never been a better time to provide valuable help and support. There’s no catch and absolutely no obligation to buy paid stuff.

I have qualifications in Communications and Marketing and am one of very few Hubspot Certified Growth Driven Design Agencies in the world. I’m also Social Media and Inbound Marketing Certified.

I’m an Institute of Leadership and Management Certified Coach and am an Associate of the Chartered Institute of Marketing (ACIM).  I’m also the Communication Expert on the SMART Accelerator Programme.

So, when you put all those things together, I’ve hopefully got something worthwhile to bring to your business table in these challenging times. 

Here’s what some of my clients have to say

When I first talked to Suzie I knew I was dealing with a professional. She’s given me the strategy to help me develop and grow. She’s authentic, trustworthy and open. In short, she’s my “go to” place for support.

Sharon Dehmel MBA
Founder, The Intercultural Coach

Working with Suzie turned my view on its head. Before I was so product focused that I couldn’t see the bigger picture: what would make customers want what I had? Working with her made the penny drop. Thanks Suzie, for opening my eyes to a world of opportunity.

Mark McKinnon
Founder, Dream Big Games Limited

I can’t recommend Suzie highly enough. I’ve run my own business for 10 years and have worked with many different business people. Suzie really stands out. I wish I’d met her earlier in my journey. If you’re thinking of working with her, just get started, you’ll be delighted.

Lorraine Maginnis
Professional Coach

Suzie’s simple yet focused and direct approach meant we quickly defined each buyer group, formulated targeted value propositions and created messages to truly engage my audiences. In addition, we developed a reach out strategy that resulted in me signing my first contract within 48-hours of launch.

Flemming Bo Larsen
Founder and CEO, FB Larsen

The insight Suzie has given me in terms of exactly what I need to convey to my customers and potential customers has been invaluable. She completely changed my perspective in such a positive way that I now feel more confident and ready. I would not be in this position without Suzie’s help, support and expertise.

Christine Penman CMgr FCMI
Director I-Kick Martial Arts
Founder Indomitable Leaders