Are you determined to get your startup off on the right foot?
You’ve spotted a gap in a market you know. You’re going to plug it with your skills or develop a product to do the job. Maybe you’re planning on giving up a good job to become a full-time entrepreneur so you can enjoy all the benefits that brings? You’ve done your research and invested a lot in your idea already.
You’re know you’re going to need “marketing”. But doing marketing yourself is new to you. It’s a given that you’ll need a website and some social media. Maybe you’ve got a vision of how you want them to look? But have you thought about what they’re going to say? Or exactly who they need to speak to and resonate with? And what about tracking down the people you expect to buy your solution – have you considered how you’re going to do that? No? Don’t worry, most other startup owners haven’t either.
So why do so many startups fail?
smallbiztrends claim that only 18% of first time entrepreneurs will succeed. That means 82% of people creating their first startup will fail.
If startup success is just about a good idea and a gap in the market, how come so many smart people get it wrong?
The fact is, you can have a great idea AND there can be a genuine gap in the market for it. BUT, if you can’t build a strong and sustainable connection between you and your target market, your startup will probably be one of the failures. Getting your target market’s attention in today’s busy market is complex, confusing and time consuming. Most startups don’t get it right. And that’s probably one of the biggest reasons many fail.
Meet READY-STEADY-GROW – the missing piece in the startup jigsaw puzzle.
Putting the right marketing assets, messages and strategy in place isn’t every startup owner’s bag. The chances are you’ve come from an environment where there was a “team” who did that. Maybe you’ve got support for your idea that includes a bit of help with reaching out to your target market. If you have, that’ll definitely help. If you haven’t, the chances are you’re so busy with your solution that you haven’t had time to think beyond finding someone to make your website.
Sound familiar? If so, it’s time to lift up your eyes, look out to that target market and work out how you’re going to attract, delight and convert them. That’s what READY-STEADY-GROW is all about.
READY-STEADY-GROW is a smart blend of traditional sales and marketing, and digital. It takes the pressure off you when it comes to making decisions on where best to invest on marketing assets as well as how to create messages and plan your strategy. It gets your startup out there, saying the right things to the right people, in the right places at the right time. That way you get noticed. Which means you get more chances to get more clients. Which increases your chances of success.
It’s simple, easy and cost effective. Take a look and see for yourself.
Here’s how it works…
Take a closer look…
As it’s name suggests, READY-STEADY-GROW is made up of three parts. Some startups need all 3, others just need one or two. What you’ll need depends on where you’re at, and where you want to go.
Are you READY?
READY gets you in the right mindset to really engage with your best clients. Most startup owners miss out this essential part. They jump from being completely immersed in their product/solution 24/7 to hiring a web designer and giving them pretty much free rein. When they do that, they miss out the deep and essential WHO, WHERE, HOW and WHAT part of the marketing process. This inevitably means their expectations of what a website can do for them are unrealistic and they end up frustrated and out-of-pocket.
Prices to get down and dirty with your WHO, WHERE, HOW and WHAT start at £750. NOTE: Most people recover this investment at the STEADY stage 😉
Any serious business needs a good looking, fast-loading website that addresses your best client’s problem, as well as at least one active social media profile. You’ll more than likely need some offline promotional tools too. At the STEADY stage, we create your online essentials – from A to Z – website, content, images and all. And we plan your offline stuff too so your best clients can see you’re a great solution – fast.
Prices for the design and development of a one page WordPress website to say all the right things to the right people, a cool social media profile and an offline plan start at £2500.
To make sales and grow, you might need the likes of Google, social media, blogging, landing pages, presentations, events, print or other stuff. Either way, you need a step-by-step plan that’s realistic for the time/skills and cash you’ve got. Without a workable plan, getting your startup out there will get forgotten about when you’re busy and under pressure. At the GROW stage, we get all these boxes ticked so you can venture off into your new life as an entrepreneur fully equipped for success.
Get me to plan your growth only and leave you to do it yourself OR ask me plan and execute the whole thing on an ongoing basis in collaboration with you (I call that option “All Done For You” – ADFY). Planning only prices start at £750 and ADFY starts at £375 a month.
Don’t take my word for how effective this approach is.
Here’s what some of my clients have to say:
Suzie’s simple, yet focused and direct approach meant we quickly defined each buyer group, formulated targeted value propositions and created messages to truly engage my audiences. In addition, we developed a reach out strategy that resulted in me signing my first contract within 48-hours of launch.
When I first talked to Suzie I knew I was dealing with a professional. She’s given my startup the professional web presence I want as well as the strategy to help me develop and grow my business. She’s authentic, trustworthy and open. In short, she’s my “go to” place for all my marketing support.
Working with Suzie on my startup turned my view of marketing on its head. Beforehand I was so product focused that I couldn’t see the bigger picture: what would make customers want what I had? Working with her made the penny drop. Thanks Suzie, for opening my eyes to a world of opportunity.
Why choose me to help you?
First and foremost, I’m in the same boat as you. I’m an ex-corporate person running a business. I’m living my dream and can help you live yours too.
I know how hard it is when you’re starting out on your own. You’re probably used to having teams around you who do stuff, and now you have to do it on your own.
I’m acutely aware that there’s nothing you can’t find on the internet, but sometimes being able to put the pieces of the success jigsaw puzzle together in the right way takes more than a Google search. I’m told that I have a great way of explaining what you need to do to set out your stall for success and I also have a range of tools and tricks that I’ll share with you to make things easier.
If you want to know about my qualifications, experience, professional bodies and all that “big pic” stuff, check out my Home Page.
FANCY GETTING HELP?
Get in touch so we can fix a time to get your journey started.