#Step 2 – Your target market

Video and download

In this video, I explain why I believe that knowing your target market intimately is core to your success. I outline the 4 areas we need to look at right now and give you examples from my business before setting the challenge.  

In this video, Fiona shows you the power that really knowing your target audience has when it comes to tracking them down.  

You can download your challenge by clicking this button. The download includes a summary of what we’re aiming for here and gives you a blank canvas that you can print and scribble on. You may want to watch the video again before starting.  When you’re done, please put a short video on the group outlining your findings for the 4 categories.