#Step 3 – Your value proposition
Video and download
In this video, I explain how I encourage my clients to develop their value proposition. It assumes that your core proposition is established and understood by your target market and (of course) that you’re good at what you do. It encourages you to dig deep on your characteristics and traits as I believe they are the icing on your business cake.
You can download your challenge by clicking this button. The download includes a summary of what we’re aiming for here and gives you a blank canvas that you can print and scribble on. You may want to watch the video again before starting. When you’re done, please put a short video on the group outlining your findings for the 4 categories.