In a nutshell, well written LinkedIn articles are a really smart way to cast your net wider on LinkedIn as they allow you to showcase your expertise and potentially get sniffed out by the search engines as well as giving you a cool way to generate leads by positioning your business as the ‘go to’ solution for your target audience.
LinkedIn articles can be a great idea for small and medium-sized enterprises (SMEs) for several reasons:
1. Thought Leadership: Publishing articles on LinkedIn allows you to establish yourself as a thought leader in your industry. By sharing valuable insights, industry knowledge, and expertise, you can position your business as a trusted authority, which can enhance your credibility and attract attention from potential customers and partners.
2. Content Showcase: LinkedIn articles provide a platform to showcase your expertise and highlight your unique offerings. You can write in-depth articles about industry trends, best practices, case studies, or success stories related to your products or services. This helps you demonstrate your knowledge and experience, positioning your SME as a go-to resource.
3. Networking and Engagement: LinkedIn articles allow you to engage with your target audience and build relationships with industry professionals, potential clients, and peers. Articles can spark discussions, attract comments, and encourage sharing, which can expand your reach and visibility within your industry.
4. Lead Generation: Well-crafted LinkedIn articles have the potential to generate leads for your SME. By including relevant call-to-actions (CTAs) in your articles, such as linking to your website, offering downloadable resources, or providing contact information, you can capture the interest of readers and convert them into leads.
5. Search Engine Visibility: LinkedIn articles are indexed by search engines, which means they can appear in search results when people search for relevant keywords or topics. This can increase your online visibility and has the potential to drive organic traffic to your content and LinkedIn profile.
6. Cost-Effective Marketing: LinkedIn articles offer a cost-effective content marketing strategy for SMEs. Compared to other advertising or promotional methods, publishing articles on LinkedIn is relatively low-cost or free, making it accessible for businesses with limited marketing budgets.
However, it’s important to note that to make the most of LinkedIn articles, you should ensure your content is well-written, informative, and relevant to your target audience. Consistency in publishing and promoting your articles is also crucial for building your reputation and audience engagement.
So, in summary, well written LinkedIn articles are a really smart way to cast your net wider as they allow you to showcase your expertise and potentially get sniffed out by the search engines as well as giving you a cool way to generate leads by positioning your business as the ‘go to’ solution for your target audience.
What could you write about today to get your business noticed by a wider audience?
Would you like help to ‘Get comfy and confident on LinkedIn’ or to ‘Get your website looking and sounding like the real you’? Yes? Then book a chat directly in my diary. That way we can have a virtual coffee together to see if/how I might be able to help you. The call will cost you absolutely nothing, you’ll be under no obligation to do anything further AND I GUARANTEE you’ll get value from our call – otherwise I’ll pick up the tab for the virtual coffees 😂