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What’s a CRM?

What’s a CRM?

The primary goal of a CRM system is to improve customer relationships by facilitating better communication, personalisation, and understanding...

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What’s cross selling?

What’s cross selling?

In a nutshell, cross-selling is selling more to each customer.  Successful cross-selling requires a good understanding of your client/customer's...

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What is upselling?

What is upselling?

In a nutshell, upselling is selling more to each customer - either more in terms of a higher priced solution or simply more.  When done correctly,...

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What’s a business model?

What’s a business model?

A business model is a framework and structure that outlines how a company creates, delivers, and captures value. It is a strategic plan that defines...

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What’s a sales process?

What’s a sales process?

A sales process is a structured framework for managing customer interactions and helps you move prospects through the buying cycle with greater...

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What’s a sales funnel?

What’s a sales funnel?

Your sales funnel is the journey that people go through from not knowing much, if anything about your business to engaging and becoming a paying...

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