If you've never mapped out your customer journey - the most important thing is not to put pressure on yourself to do it in one sitting. Rushing mapping out your customer journey is almost as bad as ignoring the task altogether. I've outlined 8 simple steps below....
The primary goal of a CRM system is to improve customer relationships by facilitating better communication, personalisation, and understanding...
In essence, features describe the attributes or functionalities of a product, while benefits explain the advantages, improvements, or positive...
In a nutshell, cross-selling is selling more to each customer. Successful cross-selling requires a good understanding of your client/customer's...
The bottom line is this - if you have a limited customer base and interactions are minimal, you'll more than likely be able to manage customer...
Taking time out to rediscover your WHY is a valuable business journey, albeit it may require time, reflection, and experimentation. Be open to...
A strong value proposition is a clear, unique, statement that's relevant to your target market. It should address the pain points, desires, or...
A sales process is a structured framework for managing customer interactions and helps you move prospects through the buying cycle with greater...
While sketching out or writing down your sales process can sound a bit of a faff, you most probably should do it if you're seeking to optimise your...
Your customer('s) journey refers to the process or path that a customer follows when interacting with your business, from the initial awareness...
In a nutshell, upselling is selling more to each customer - either more in terms of a higher priced solution or simply more. When done correctly,...
The answer to this is probably "yes". Why? Because continually monitoring and updating your understanding of the customer journey, you can adapt...
There's no doubt in my mind that Strategyzer's Business Model Canvas is one of the most valuable and simplest frameworks for mapping out your...
Your sales funnel is the journey that people go through from not knowing much, if anything about your business to engaging and becoming a paying...
I've listed several free CRM options here (info correct at the time of writing/publishing - but do check it for yourself). My personal favourite is...
For customer personas to be useful, they need to feel alive and part of your business. Maybe in the past you've gone through the motions but not...
A strong value proposition is essential for differentiating your business, attracting and converting customers, gaining a competitive edge, and...
Mapping out your sales process involves the visualisation and documentation of every step in your customer journey. It's not an easy or fast...
Being clear on who makes the buying decisions in your sales process helps you align your sales efforts, communication, and strategies to...
The information you include in your personas will depend on your business and your sector, but here I've shared 8 Top Tips that should help you....
The bottom line about this one is that business models aren't static and should evolve as your business and market conditions change. Regularly...
A business model is a framework and structure that outlines how a company creates, delivers, and captures value. It is a strategic plan that defines...
Being clear on your target market means you can align your business strategies, marketing efforts, and customer experience to effectively reach,...
Knowing your target market (almost) better than they know themselves allows you to tailor your products, services, and marketing efforts to their...
Networking's all about building genuine relationships, offering support, and nurturing connections. It takes time and effort but pays huge...
In my view, the answer to this question is a big fat YES. Although print alone today is unlikely to tick all your business communication/promotional...
Your sales funnel is the journey that people go through from not knowing much, if anything about your business to engaging and becoming a paying...
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