Your sales funnel is the journey that people go through from not knowing much, if anything about your business to engaging and becoming a paying client or customer. Understanding that journey is crucial to creating a seamless flow of leads, sales and a healthy...
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Do I need to understand my customer journey?
The answer to this is probably "yes". Why? Because continually monitoring and updating your understanding of the customer journey, you can adapt...
What’s cross selling?
In a nutshell, cross-selling is selling more to each customer. Successful cross-selling requires a good understanding of your client/customer's...
What’s the difference between features and benefits?
In essence, features describe the attributes or functionalities of a product, while benefits explain the advantages, improvements, or positive...
Why is your value proposition important?
A strong value proposition is essential for differentiating your business, attracting and converting customers, gaining a competitive edge, and...
What’s a CRM?
The primary goal of a CRM system is to improve customer relationships by facilitating better communication, personalisation, and understanding...
Why you need to be clear on who the decision-makers are
Being clear on who makes the buying decisions in your sales process helps you align your sales efforts, communication, and strategies to...
How can I identify my WHY as a business owner
Taking time out to rediscover your WHY is a valuable business journey, albeit it may require time, reflection, and experimentation. Be open to...
Where can I get a CRM for free?
I've listed several free CRM options here (info correct at the time of writing/publishing - but do check it for yourself). My personal favourite is...
How can I map out my customer journey?
If you've never mapped out your customer journey - the most important thing is not to put pressure on yourself to do it in one sitting. Rushing...
I’ve done lots of client/customer personas but I’ve never found them useful
For customer personas to be useful, they need to feel alive and part of your business. Maybe in the past you've gone through the motions but not...
Do I need a sales process for my business?
While sketching out or writing down your sales process can sound a bit of a faff, you most probably should do it if you're seeking to optimise your...
Is Strategyzer a good tool for mapping out my business model?
There's no doubt in my mind that Strategyzer's Business Model Canvas is one of the most valuable and simplest frameworks for mapping out your...
What is upselling?
In a nutshell, upselling is selling more to each customer - either more in terms of a higher priced solution or simply more. When done correctly,...
What’s a business model?
A business model is a framework and structure that outlines how a company creates, delivers, and captures value. It is a strategic plan that defines...
What information should I include in a useful client/customer persona?
The information you include in your personas will depend on your business and your sector, but here I've shared 8 Top Tips that should help you....
How can I create a sales funnel for my SME?
Your sales funnel is the journey that people go through from not knowing much, if anything about your business to engaging and becoming a paying...
What’s a sales funnel?
Your sales funnel is the journey that people go through from not knowing much, if anything about your business to engaging and becoming a paying...
What’s a sales process?
A sales process is a structured framework for managing customer interactions and helps you move prospects through the buying cycle with greater...
How can I map out my sales process?
Mapping out your sales process involves the visualisation and documentation of every step in your customer journey. It's not an easy or fast...
Does print still have a place in today’s digital world?
In my view, the answer to this question is a big fat YES. Although print alone today is unlikely to tick all your business communication/promotional...
My business is small – do I need a CRM?
The bottom line is this - if you have a limited customer base and interactions are minimal, you'll more than likely be able to manage customer...
What’s a value proposition?
A strong value proposition is a clear, unique, statement that's relevant to your target market. It should address the pain points, desires, or...
Why you need to know your target market (almost) better than they know themselves
Knowing your target market (almost) better than they know themselves allows you to tailor your products, services, and marketing efforts to their...
Why it’s essential to be crystal clear on your target market
Being clear on your target market means you can align your business strategies, marketing efforts, and customer experience to effectively reach,...
What’s a customer journey?
Your customer('s) journey refers to the process or path that a customer follows when interacting with your business, from the initial awareness...
How often should I re-visit my business model?
The bottom line about this one is that business models aren't static and should evolve as your business and market conditions change. Regularly...
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