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A business model is a framework and structure that outlines how a company creates, delivers, and captures value. It is a strategic plan that defines...

Knowing your target market (almost) better than they know themselves allows you to tailor your products, services, and marketing efforts to their...

Being clear on your target market means you can align your business strategies, marketing efforts, and customer experience to effectively reach,...

In my view, the answer to this question is a big fat YES. Although print alone today is unlikely to tick all your business communication/promotional...

Taking time out to rediscover your WHY is a valuable business journey, albeit it may require time, reflection, and experimentation. Be open to...

In essence, features describe the attributes or functionalities of a product, while benefits explain the advantages, improvements, or positive...

Networking's all about building genuine relationships, offering support, and nurturing connections.  It takes time and effort but pays huge...

Your sales funnel is the journey that people go through from not knowing much, if anything about your business to engaging and becoming a paying...

In a nutshell, upselling is selling more to each customer - either more in terms of a higher priced solution or simply more.  When done correctly,...

If you've never mapped out your customer journey - the most important thing is not to put pressure on yourself to do it in one sitting.  Rushing...

The bottom line is this - if you have a limited customer base and interactions are minimal, you'll more than likely be able to manage customer...

The bottom line about this one is that business models aren't static and should evolve as your business and market conditions change. Regularly...

Your sales funnel is the journey that people go through from not knowing much, if anything about your business to engaging and becoming a paying...

Mapping out your sales process involves the visualisation and documentation of every step in your customer journey.  It's not an easy or fast...

In a nutshell, cross-selling is selling more to each customer.  Successful cross-selling requires a good understanding of your client/customer's...

There's no doubt in my mind that Strategyzer's Business Model Canvas is one of the most valuable and simplest frameworks for mapping out your...

The primary goal of a CRM system is to improve customer relationships by facilitating better communication, personalisation, and understanding...

 Being clear on who makes the buying decisions in your sales process helps you align your sales efforts, communication, and strategies to...

The answer to this is probably "yes".  Why?  Because continually monitoring and updating your understanding of the customer journey, you can adapt...

For customer personas to be useful, they need to feel alive and part of your business.  Maybe in the past you've gone through the motions but not...

A strong value proposition is essential for differentiating your business, attracting and converting customers, gaining a competitive edge, and...

Your customer('s) journey refers to the process or path that a customer follows when interacting with your business, from the initial awareness...

A strong value proposition is a clear, unique, statement that's relevant to your target market. It should address the pain points, desires, or...

I've listed several free CRM options here (info correct at the time of writing/publishing - but do check it for yourself).  My personal favourite is...

While sketching out or writing down your sales process can sound a bit of a faff, you most probably should do it if you're seeking to optimise your...

The information you include in your personas will depend on your business and your sector, but here I've shared 8 Top Tips that should help you....