People often worry about creating a noose for their own neck when they start posting on LinkedIn.  They worry that if they over-commit they won’t be able to keep it going and if they under-commit it won’t be worthwhile. Like everything in life, the secret is to strike a balance.

As a relative newcomer to LinkedIn, it’s important to establish a consistent presence on the platform without overwhelming yourself or your connections or diluting the quality of your content. Here are some guidelines to consider for your posting frequency on LinkedIn:

1. Start with a manageable schedule: Begin by posting at a frequency that you feel comfortable with and can sustain consistently. It’s better to start with fewer posts and gradually increase if you find it manageable rather than starting too ambitiously and struggling to maintain the pace.

2. Aim for regularity: Consistency is key on LinkedIn. Try to establish a regular posting schedule, whether it’s once a week, every few days, or a specific day of the week. This helps your connections anticipate your content and encourages engagement.

3. Quality over quantity: Focus on the quality of your posts rather than the quantity. It’s better to create a few well-thought-out, valuable, and engaging posts that resonate with your audience than to post frequently with low-quality or uninteresting content.

4. Observe engagement patterns: Pay attention to the engagement your posts receive. If you notice that certain days or times of the week generate more interaction, consider adjusting your posting schedule to capitalise on those patterns. However, keep in mind that engagement can vary based on your specific audience and industry, so it may require some experimentation and analysis – and could also be down to luck.

5. Engage with others’ content: Posting on LinkedIn isn’t just about your own content; it’s also about engaging with others. Take the time to comment, like, and share relevant posts from your connections. Engaging with others’ content can help you build relationships and increase visibility – as well as boosting your confidence and comfort on the platform.

Remember, the goal is to find a balance that works for you and provides value to your audience. It’s better to post consistently and maintain quality rather than inundating yourself and your connections with too much content. Over time, you can assess the impact of your posts, adjust your strategy based on audience feedback, and refine your posting frequency accordingly.

What’s your LinkedIn posting schedule looking like – have you over-egged the custard or are you pretty comfy with your plan?

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