The answer is more than likely ‘yes you do need some sort of web presence’. BUT -as far as I’m concerned – if you can – start with a well planned, well constructed and appealing one page website and grow your web presence as you see a return on your investment. Not all web developers will like this concept, but all of my clients who’ve gone this route have been incredibly grateful.
When people start their business they tend to automatically add ‘website’ to their list of needs. But do all businesses really need a website? While having a website can be beneficial for many small businesses, it is not an absolute requirement for every business. Whether or not your small business needs a website depends on various things, including the nature of your business, your target audience, your marketing strategy, and your goals.
Here are a few things that might help you determine whether or not your small business needs a website:
1. Online Presence: In today’s digital age, having an online presence is essential for most businesses. A website can serve as a central hub where customers can find information about your products, services, contact details, and other relevant details. Websites have almost become like calling cards in the 1970s and 80s where even unexpected businesses suddenly had business cards. So, my knee jerk reaction is that yes, you probably should have some sort of website so people can check you out – to do their due diligence. That said you probably don’t need anything complicated online about your ubsiness – you just need something good.
2. Reach and Accessibility: There’s no getting away from the fact that a website will help you reach a broader audience, including potential customers who prefer to search for products or services online. It provides accessibility 24/7, allowing customers to learn about your business and check you out at their convenience.
3. Credibility and Professionalism: A well-designed and informative website can enhance the credibility and professionalism of your small business. It provides a platform to showcase your expertise, portfolio, share valuable customer testimonials, and other relevant information that instills trust in potential customers.
4. Competitive Advantage: If your competitors have websites, not having one could put your business at a disadvantage. What’s more, a good website can help you stand out from the competition and capture the attention of potential customers.
5. Marketing and Sales Channel: A website can serve as a powerful marketing and sales tool, enabling you to promote your products or services, generate leads, and even facilitate online sales through e-commerce capabilities – if that’s appropriate to your business.
That said, some businesses may rely on alternative online platforms or social media to establish their online presence and interact with customers. However, it’s important to note that these platforms come with limitations and may not provide the same level of control and customisation as a dedicated business website. And of course – be aware that if you grow your business on a social media platform and it suddenly disappears for some reason – so does your business.
Ultimately, carefully considering your business’s goals, target audience, and the benefits of having a website will help determine whether it’s necessary for your specific circumstances.
Where are you at on your website journey? Have you invested a fortune in a website you’re disappointed with? Are you just dipping your toe into the website water?
Need help?
Would you like help to ‘Get comfy and confident on LinkedIn’ or to ‘Get your website looking and sounding like the real you’? Yes? Then book a chat directly in my diary. That way we can have a virtual coffee together to see if/how I might be able to help you. The call will cost you absolutely nothing, you’ll be under no obligation to do anything further AND I GUARANTEE you’ll get value from our call – otherwise I’ll pick up the tab for the virtual coffees 😂