LinkedIn can be a valuable platform for networking, brand building, and generating opportunities for your SME – but it does take time – particularly at the start. That said if you’re just starting out, I’d recommend spending no more than 30 minutes a week on the platform. By prioritising and dedicating even small amounts of time to LinkedIn, you can gradually build an online presence and engage with your network.
“I know posting on LinkedIn could be beneficial for my business and I’m fully convinced that I should be doing it but I never seem to be able to find the time“. I hear this all the time.
Finding time to post on LinkedIn can be challenging, especially when you have numerous responsibilities as an SME owner. However, dedicating some time to LinkedIn can bring valuable benefits to you and your business. Here are a few strategies to help you make time for LinkedIn posting:
1. Prioritise and Schedule: If you’re really serious about posting, take a close look at your daily or weekly schedule and identify one or two short pockets of time that you could possibly allocate to LinkedIn. Treat LinkedIn as an important task and schedule it accordingly. Even setting aside a small window of time, such as 15-30 minutes a week, can be sufficient for creating and posting content on LinkedIn.
2. Batch Content Creation: Instead of trying to come up with content when you’re staring at a blank sheet, consider batching the content creation process. Keep a LinkedIn posting possibilities sheet of paper or note on your phone and jot things down as you come across them. This helps you to create a content when posting time comes without your mind going blank on you.
3. Repurpose Content: Repurposing existing content can save you time and effort. Consider transforming blog posts, articles, or videos you’ve already created into LinkedIn posts. Adapt the content to fit the LinkedIn format and customise it to cater to your LinkedIn audience. This strategy allows you to get maximum mileage from your existing content and reach a wider audience on LinkedIn.
4. Delegate or Outsource: If you have team members or employees that are good on social (and that you trust), consider delegating some LinkedIn-related tasks to them. You can assign someone to help with content creation on your behalf. If you have the resources, outsourcing the management of your LinkedIn presence to a social media manager or virtual assistant can also free up your time – but make sure whoever you outsource to fully ‘gets’ your business and is conversant with your value proposition.
5. Set Realistic Goals: It’s important to set realistic expectations for your LinkedIn posting frequency. Consistency is key, but it’s better to commit to a posting schedule that you can realistically maintain rather than overcommitting and not being able to follow through. Start with a weekly post, and as you become more comfortable and efficient, you can gradually increase your activity.
Remember, LinkedIn can be a valuable platform for networking, brand building, and generating opportunities for your SME. By prioritising and dedicating even small amounts of time to LinkedIn, you can gradually build an online presence and engage with your professional network.
Feeling inspired? Still struggling? Give it some thought and see how you go.
Need help?
Would you like help to ‘Get comfy and confident on LinkedIn’ or to ‘Get your website looking and sounding like the real you’? Yes? Then book a chat directly in my diary. That way we can have a virtual coffee together to see if/how I might be able to help you. The call will cost you absolutely nothing, you’ll be under no obligation to do anything further AND I GUARANTEE you’ll get value from our call – otherwise I’ll pick up the tab for the virtual coffees 😂