Most of the SME owners I work with find deciding on topics to post about a real struggle at the start of their LinkedIn journey. That said, once they get into it, they become spoilt for choice. Coming up with engaging and professional content for LinkedIn can be challenging – but in reality, you’re doing umpteen things every day that your audience would be interested in. It’s just a case of getting your head into the LinkedIn zone. Check out the ideas below.
Most of the SME owners I work with find deciding on topics to post about a real struggle at the start of their LinkedIn journey. That said, once they get into it, they become spoilt for choice. Coming up with engaging and professional content for LinkedIn can be challenging – but in reality, you’re doing umpteen things every day that your audience would be interested in. It’s just a case of getting your head into the LinkedIn zone. Here are some ideas to help you generate interesting posts for LinkedIn:
1. Share industry insights: Post about the latest trends, news, or developments in your industry. Provide your your take on these topics and ask for others’ opinions.
2. Offer tips and advice: Share valuable tips and advice related to your area of expertise – this is a great way of helping your audience. This could include productivity hacks, leadership advice, or general stuff to make people’s lives easier or better.
3. Celebrate achievements: Share your professional milestones, such as completing a project, receiving an award, or winning a tender (respecting confidentiality of course). Acknowledge and thank those who have supported you along the way.
4. Ask thought-provoking questions: Pose questions that spark discussion and encourage others to think and share their opinions or experiences. This can foster engagement and help you learn from your network.
5. Share success stories: Highlight success stories about your clients, colleagues, or other people in your industry. Provide insights into their achievements and how they overcame challenges.
6. Post relevant articles or blog posts: Share articles, blog posts, or other content that you find interesting and relevant to your industry. Add a brief comment to introduce the content and ask for others’ thoughts.
7. Provide book or podcast recommendations: Share books, podcasts, or other resources that have inspired you professionally. Explain why you found them valuable and encourage others to check them out.
8. Post about industry events, workshops or conferences: If you attend industry events, workshops or conferences, share your experience, key takeaways, or interesting insights gained from the event. Tag relevant individuals or companies to increase visibility.
9. Engage with others’ posts: LinkedIn is a platform for professional networking, so make an effort to engage with others’ posts. Like, comment, or share posts that you find interesting and add value to the conversation.
Remember, LinkedIn is a professional platform, so focus on sharing content that is relevant, informative, and adds value to or helps your network.
Come on – there’s no excuses. You’ve probably just finished doing something that’s worthy of a LinkedIn share – give it some thought.
Would you like help to ‘Get comfy and confident on LinkedIn’ or to ‘Get your website looking and sounding like the real you’? Yes? Then book a chat directly in my diary. That way we can have a virtual coffee together to see if/how I might be able to help you. The call will cost you absolutely nothing, you’ll be under no obligation to do anything further AND I GUARANTEE you’ll get value from our call – otherwise I’ll pick up the tab for the virtual coffees 😂