If you’re struggling to make posting on LinkedIn a habit, you’re not alone.  Many of my clients keep telling me that they keep meaning to post on LinkedIn but then get side-tracked or something more important comes along.  LinkedIn is important and if you want to do it, a great way to make it a habit is to tag it on to an established habit – preferably a pleasurable one.  I often recommend to my clients to “do” LinkedIn alongside their morning coffee and that way it becomes a natural and pleasurable part of their routine.

Attaching something you don’t like doing or don’t really want to do to an established habit can be an effective strategy to increase your motivation and make the task more manageable. Here’s how you can use this technique:

1. Identify an established habit: Choose a habit that you already do consistently – preferably one you enjoy. It could be something like enjoying your favourite cup of coffee in the morning, or taking a break from the daily grind at a fixed time. The habit should be well-established and something you do automatically without much thought.

2. Define the task you want to attach: Identify the task you don’t enjoy or don’t want to do – in this case, it’s posting on LinkedIn. 

3. Pair the task with the habit: Decide on a specific trigger or cue associated with your established habit that will prompt you to do the task. For example, if you want to post once a week, decide which day you’re going to do it and do it while you’re drinking your frothy coffee (or your coffee of choice). By linking the task to the habit, you create a mental association that reminds you to follow through.

4. Start small and be consistent: Begin by committing in a small way, like posting once a week or liking and commenting once a week. The key is to make it achievable, so you’re more likely to follow through consistently. Gradually increase the time or effort invested in the task over time.

5. Track your progress: Keep a record of your efforts and track your progress. This can be in the form of a checklist, a habit-tracking app, or a simple journal. Seeing your progress and the consistency of your efforts can provide a sense of accomplishment and motivate you to continue.

6. Reward yourself: Consider giving yourself a small reward each time you complete the task after the established habit. The reward should be something enjoyable or meaningful to you and should serve as positive reinforcement, making the experience more rewarding and reinforcing the habit loop.

By attaching the task you dislike, avoid or fear to an established habit, you take advantage of the habit’s automatic nature and create a mental connection that helps motivate you to follow through. Over time, this technique can help you build consistency and make the task feel more manageable. Remember to start small, stay consistent, and acknowledge your progress along the way.

What will you attach posting on LinkedIn to – a frothy or a double espresso?

Need help?

Would you like help to ‘Get comfy and confident on LinkedIn’ or to ‘Get your website looking and sounding like the real you’? Yes? Then book a chat directly in my diary. That way we can have a virtual coffee together to see if/how I might be able to help you. The call will cost you absolutely nothing, you’ll be under no obligation to do anything further AND I GUARANTEE you’ll get value from our call – otherwise I’ll pick up the tab for the virtual coffees 😂