In my view and experience, handing your LinkedIn posting and content strategy over to a social media manager can be a great idea and a nightmare. I’ve heard both. Like most things in life, there are advantages and disadvantages of having stuff ‘done for you’ It’s important to carefully weigh up the advantages and disadvantages on this one to determine if going this route aligns with your SME’s goals, resources, and available expertise.
Hiring a social media manager to handle your LinkedIn presence for your small or medium-sized enterprise (SME) can have several advantages and disadvantages. Here are just the main advantages and disadvantages:
The advantages of hiring a social media manager for LinkedIn:
1. Expertise and Strategy: A social media manager brings expertise and knowledge about LinkedIn’s best practices, algorithms, and strategies. They can develop a targeted content strategy to help your SME reach its goals effectively.
2. Time-saving: Managing your LinkedIn account, including creating posts, engaging with the audience, and analysing outcomes, can be time-consuming – and sometimes bewildering. Hiring a social media manager allows you to focus on other important aspects of your business while they handle your LinkedIn presence.
3. Consistent Branding: A social media manager will make sure you get consistent branding across your LinkedIn posts, maintaining a cohesive visual identity and tone of voice. They can align your content with your objectives and target audience, enhancing your brand’s image and reputation.
4. Content Creation: The right social media manager will create compelling and engaging content tailored to LinkedIn’s environment. They have the skills to craft posts, articles, and visual elements that resonate with your audience, driving higher engagement and visibility.
5. Audience Engagement: LinkedIn is a platform for networking and connecting with professionals. A social media manager can either actively engage with your target audience by responding to comments, initiating discussions, and fostering relationships, boosting your SME’s visibility and credibility – or give you a nudge to do it.
The disadvantages of hiring a social media manager for LinkedIn:
1. Cost: Hiring a social media manager is an additional expense for your SME – and a good one can be costly. Depending on your budget, this might be a constraint, especially for smaller businesses.
2. Outsourcing Control: Handing over your LinkedIn account to a social media manager means giving up direct control over your online presence. While this can be advantageous in terms of expertise, it also requires trust and communication to ensure they accurately represent your SME’s values and goals.
3. Communication Challenges: It may take time to establish effective communication and ensure the social media manager fully understands your SME’s value proposition, vision, products, and services. Misunderstandings or lack of clarity in instructions could lead to content that doesn’t align with your brand or target audience.
4. Response Time: When outsourcing your LinkedIn management, there may be a delay in responding to comments or messages since the social media manager may not have real-time access to your SME’s day-to-day operations. Timely responses are crucial to maintaining engagement and building relationships on LinkedIn.
5. Dependency: Relying solely on a social media manager for your LinkedIn presence may create a dependency on their expertise. If they leave or are unavailable, it can disrupt your social media strategy and require additional time and resources to find a suitable replacement.
It’s important to carefully weigh these advantages and disadvantages to determine if hiring a social media manager for LinkedIn aligns with your SME’s goals, resources, and available expertise.
What are your thoughts on a ‘done for you’ approach to LinkedIn?
Would you like help to ‘Get comfy and confident on LinkedIn’ or to ‘Get your website looking and sounding like the real you’? Yes? Then book a chat directly in my diary. That way we can have a virtual coffee together to see if/how I might be able to help you. The call will cost you absolutely nothing, you’ll be under no obligation to do anything further AND I GUARANTEE you’ll get value from our call – otherwise I’ll pick up the tab for the virtual coffees 😂