Is LinkedIn premium worth the money?

In my personal experience, before committing to LinkedIn Premium, you need to be sure that a free account won’t do all you need it to do – in most cases it will.  If you do fancy digging deeper into what premium offers, explore its features, consider your specific business needs, and potentially try a free trial or a short-term subscription to assess the value firsthand before spending a penny. 

Deciding whether LinkedIn Premium is worth the investment for a small and medium-sized enterprise (SME) depends on various factors, including your specific business needs, budget, and goals. In my experience, it’s more common for people NOT to need it than to need it but here are some things to think about to help you make an informed decision:

1. Networking and lead generation: If networking and generating leads are important for your SME, LinkedIn Premium can provide valuable features like InMail messages and advanced search filters. These tools can help you connect with potential clients, partners, or industry influencers who may not be in your immediate network. However, it’s really important to consider whether the potential increase in networking opportunities and lead generation justifies the cost.

2. Personal branding and industry visibility: LinkedIn Premium offers tools such as expanded profile views and insights that can help you understand who is viewing your profile and gain visibility within your industry. This can be valuable for building your personal brand as a business owner or SME leader. However, before investing, consider whether the increased exposure and potential networking opportunities are worthy of your spend.

3. Professional development and learning: Some LinkedIn premium tiers include access to LinkedIn Learning courses, which can provide valuable resources for skill development and personal development. Again, before hitting the join button, assess whether the available courses align with the specific skills or knowledge gaps within your SME and if the investment in ongoing learning is a priority.

4. Budget considerations: LinkedIn premium comes at a cost, and it’s important to evaluate whether the features and benefits justify the expense. Consider the potential return on investment (ROI) in terms of networking opportunities, lead generation, talent acquisition, or personal branding impact.

Before committing to LinkedIn Premium, you may want to explore the available features in the premium tiers, consider your specific business needs, and potentially try a free trial or a short-term subscription to assess the value firsthand.  

Make sure you try premium for free before committing.

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