Sharing other people’s content is a great way to spread some LinkedIn love and to get your own journey started or boosted. I’ve outlined some of the reasons why below, but while sharing other people’s content can be beneficial, it’s still important to find a balance and also share your own unique insights and experiences. The goal is to create a mix of content that showcases your expertise and provides value to your network.
Sharing other people’s content on LinkedIn (if you genuinely think it would be helpful to your audience) isn’t just a nice thing to do, it can be a really effective strategy on LinkedIn. Here’s why:
1. Providing Value: Sharing relevant and valuable content from others demonstrates that you’re staying informed about industry trends, news, and insights. It shows your connections that you’re committed to sharing useful information, even if it’s not your original content. This can help you position yourself as a valuable resource in your professional network.
2. Building Relationships: When you share someone else’s content, you have the opportunity to engage with the original author or other people who are interested in the topic. This can lead to conversations, connections, and relationship-building opportunities. By consistently sharing and engaging with others’ content, you can expand your network and nurture relationships with influencers and industry experts.
3. Diversifying Your Content: Sharing a mix of your own content and content from others can help diversify your LinkedIn feed. It keeps your profile active and demonstrates that you have a broader perspective and are not solely focused on self-promotion. This variety can make your profile more interesting and more engaging to your connections.
4. Curating Expertise: By curating and sharing high-quality content from experts in your field, you can position yourself as someone who has a finger on the pulse of industry insights. This can help you establish yourself as a thought leader and resource for your connections.
When sharing other people’s content, it’s worth keeping these best practices in mind:
Provide context: Add your own insights, comments, or questions when sharing the content to provide context and show why you found it valuable.
Give credit: Always give proper attribution to the original author or source by tagging or mentioning them in your post. This helps promote their work and acknowledges their contribution.
Engage with the content: Once you’ve shared the content, actively engage with the comments and discussions that arise from your post. This demonstrates your interest in the topic and fosters meaningful conversations.
Remember, while sharing other people’s content can be beneficial, it’s still important to find a balance and also share your own unique insights and experiences. The goal is to create a mix of content that showcases your expertise and provides value to your network.
What have you seen on LinkedIn today that you could share? It’s time to spread the LinkedIn love.
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