While my argument is always that your website aim to be around 80% about your website visitor, and not about you, including memberships, accreditations, and awards on your website can be beneficial for building trust and credibility with your audience. These elements serve as valuable trust signals, showing visitors that your business or personal brand is reputable, reliable, and recognized within your industry.
While my argument is always that your website should be at least 80% about your website visitor, and not about you, including memberships, accreditations, and awards on your website can be beneficial for building trust and credibility with your audience. These elements serve as valuable trust signals, showing visitors that your business or personal brand is reputable, reliable, and recognized within your industry. Here’s why you should consider including them:
1. Establish Trust: Memberships in professional organisations and accreditations from relevant authorities indicate that you adhere to certain standards and best practices. They can help establish trust with potential customers, as they see that you are part of a recognised and respected community.
2. Enhance Credibility: Displaying industry-specific certifications and accreditations can enhance your credibility as an expert or a business that meets specific industry standards. This can be especially important if your industry involves meeting safety, security, or compliance requirements.
3. Highlight Achievements: Awards and recognitions showcase your accomplishments and the quality of your work. They demonstrate that others have acknowledged your excellence and can set you apart from competitors.
4. Differentiation: In competitive markets, memberships, accreditations, and awards can be valuable points of differentiation. They give visitors a reason to choose your business over others that might not have similar accolades.
5. Social Proof: Displaying logos or badges of reputable organisations, industry associations, or awards can serve as social proof. This can influence potential customers to trust your products or services based on the approval and recognition you’ve received.
6. Marketing Impact: Mentioning memberships and accreditations in your marketing materials, such as newsletters or promotional campaigns, can strengthen your message and increase the effectiveness of your marketing efforts.
7. Improved SEO: In some cases, having relevant industry memberships and accreditations can positively impact your search engine rankings, as search engines often consider trust signals when evaluating websites.
When including memberships, accreditations, and awards on your website, consider the following tips:
- Place them in a prominent and easily accessible location on your website, such as the home page, about page, or footer.
- Provide brief explanations or descriptions of what each membership, accreditation, or award entails to help visitors understand their significance.
- Use high quality, official logos or graphics associated with the memberships or awards to add visual authenticity.
It goes without saying, but let me say it anyway – only include affiliations and recognitions that you legitimately possess and maintain.
Are you sharing your memberships, accreditations and awards in the best way on your website? If not, you might be missing a trick.
Would you like help to ‘Get comfy and confident on LinkedIn’ or to ‘Get your website looking and sounding like the real you’? Yes? Then book a chat directly in my diary. That way we can have a virtual coffee together to see if/how I might be able to help you. The call will cost you absolutely nothing, you’ll be under no obligation to do anything further AND I GUARANTEE you’ll get value from our call – otherwise I’ll pick up the tab for the virtual coffees 😂