The “About Us” or “About Me” section on your website provides an opportunity to introduce yourself, your brand, or your business to your website visitors – but doesn’t necessarily need to be a page on its own.  It could be incorporated in your Home page for example and be accessed from the menu via a hyperlink. Including this information gives you the chance to build trust, establish credibility, and create a connection with your audience. Here are some key pieces of information to include in your “About Us/Me” page:

1. Introduction: Start with a warm and engaging introduction that captures the essence of your brand or personality. Use a friendly tone to make visitors feel welcome.

2. Mission and Vision: Clearly state your mission and vision in a client/customer focused way. Explain what drives you or your business and the ultimate goal you aim to achieve.

3. Story and Background: Share your story or the background of your value proposition. Explain why you feel passionate about providing the solution you provide, what led you to where you are now and what your vision is for the future.

4. Values and Philosophy: Highlight the values and principles that guide your business or personal brand. This helps visitors understand your approach and what you stand for.

5. Team Members (if applicable): If your website represents a company with a team, introduce key team members with brief bios and photos. This adds a human touch and builds trust.

6. Expertise and Credentials: Showcase your expertise, qualifications, and achievements. This is particularly important if you are positioning yourself as an authority or expert in your field.

7. Customer-Centric Focus: Emphasise how you prioritise your customers’ needs and how your products or services benefit them.

8. Achievements and Milestones: Mention significant milestones, awards, or recognitions your business has received. This helps establish credibility.

9. Personal Touch: Don’t be afraid to add a personal touch to your “About Us/Me” part of your website. Share hobbies, interests, or experiences that are relevant to your brand story.

10. Call-to-Action (CTA): Encourage visitors to take the next step, such as subscribing to your newsletter, following you on social media, or exploring your products/services further.

Remember that the “About Us/Me” section of your website isn’t just about showcasing achievements but also about connecting with your audience on a deeper level. Keep the content authentic, engaging, and relevant to your target audience. Use images, videos, or infographics to make the content visually appealing and capture visitors’ attention. By crafting a compelling “About Us/Me” section, you can leave a lasting impression and establish a strong foundation for building trust and long-term relationships with your website visitors.

With this in mind, how’s yours looking?

Need help?

Would you like help to ‘Get comfy and confident on LinkedIn’ or to ‘Get your website looking and sounding like the real you’? Yes? Then book a chat directly in my diary. That way we can have a virtual coffee together to see if/how I might be able to help you. The call will cost you absolutely nothing, you’ll be under no obligation to do anything further AND I GUARANTEE you’ll get value from our call – otherwise I’ll pick up the tab for the virtual coffees 😂