Growth-driven website design (GDD) is as relatively unheard of way of investing in a website.  It’s an iterative approach to website development and redesign that focuses on starting with the minimum and continuously improving based on outcomes. It aims to build or redesign a website based on user data and feedback, allowing for ongoing optimisation and growth. Although GDD is currently most commonly used in big ticket websites, it can be applied to small websites if your developer is wise and open-minded.  I use a version of this approach with my clients and they love it.

Here are the key principles and characteristics of growth-driven website design:

1. Strategy and Planning: GDD starts with a solid strategy and planning phase, which involves understanding your target audience, defining website goals, and establishing key performance indicators (KPIs) to measure success.

2. Launchpad Website: Instead of building a complete website from scratch, GDD begins with the development of a “launchpad” website. This initial version includes the most essential features and content necessary to launch quickly. In my case, I encourage my clients to start with a cleverly planned 1-page website.  Many don’t require anything more and would normally have invested in a 5 or 6 page website at the outset.

3. Continuous Improvement: After the launchpad website is live, data collection tools and analytics are implemented to track user behaviour, engagement, and conversion metrics. This data drives ongoing improvements and informs the next development cycles.

4. Data-Driven Decision Making: GDD relies on data analysis to identify areas of improvement and prioritise changes. A thorough understanding of user behavior and feedback allows for targeted enhancements and optimisations.

5. Agile Development: GDD follows an agile methodology, focusing on quick iterations and frequent updates rather than lengthy redesign cycles. This approach allows for flexibility and adaptability based on user feedback and changing business needs.

6. User-Centric Approach: GDD emphasises a user-centric approach, where decisions and updates are driven by user behaviour, preferences, and needs. User feedback and testing play a crucial role in shaping the website’s evolution.

7. Collaboration and Alignment: GDD involves a clever mix of skills including marketing, design, development, and stakeholders. Regular communication and alignment ensure that the website aligns with the overall business strategy.

8. Continuous Learning: GDD is rooted in a mindset of continuous learning and improvement. It recognises that a website is never truly “finished” and should be continuously improved based on real-time data and user insights.

By adopting growth-driven website design principles, businesses can create websites that are more user-friendly, effective in achieving business goals, and responsive to evolving market needs – all of which often costs less than the traditional approach. This approach minimises the risk of launching a fully completed website that may not meet user expectations or business objectives.

Could you launch your website with a simple 1-pager?  Think not?  I bet you could.

Need help?

Would you like help to ‘Get comfy and confident on LinkedIn’ or to ‘Get your website looking and sounding like the real you’? Yes? Then book a chat directly in my diary. That way we can have a virtual coffee together to see if/how I might be able to help you. The call will cost you absolutely nothing, you’ll be under no obligation to do anything further AND I GUARANTEE you’ll get value from our call – otherwise I’ll pick up the tab for the virtual coffees 😂