Why do I keep going on LinkedIn to read other people’s stuff but not posting?

First and foremost, this is a really common problem.  Lack of confidence, perfectionism, time constraints, unclear reasons why and fear of rejection or criticism are the main reasons why people sit on the posting fence. LinkedIn needn’t be scary and taking it in small steps, with a bit of support is usually the best way forward.

You’d be amazed at how many people get annoyed at themselves for being LinkedIn consumers when they want to be contributors.  No matter how hard they try, they keep going on there and reading other people’s stuff rather than posting.

There are various reasons why you find yourself frequently reading other people’s content on LinkedIn but not actively posting or engaging with the platform. Here are a few possible explanations:

1. Lack of Confidence: Maybe you feel unsure about the value or relevance of your own contributions, which can lead to a hesitation to post. Concerns about how your content will be received or fear of judgment from others can also contribute to a lack of confidence.

2. Perfectionism: You might have high standards for the content you want to share and feel the need for everything to be perfect before posting. This perfectionist mindset can be a barrier to taking action and sharing your thoughts or insights.

3. Time Constraints: People often think that LinkedIn is a platform that requires a significant investment of time and effort to engage with effectively – which is not in fact the case. If you have a busy schedule or limited availability, you may prioritise consuming content over creating and posting your own.

4. Lack of Clear Purpose: You may not have a clear objective or goal in mind for your LinkedIn presence. Without a specific purpose, it can be challenging to find the motivation to consistently post on the platform.

5. Fear of Rejection or Criticism: LinkedIn is a professional networking platform where your content and ideas are subject to public scrutiny. The fear of negative feedback or criticism from others can deter you from actively participating and sharing your thoughts.

If you’d like to start posting on LinkedIn, consider the following steps:

1. Identify Your Purpose: Determine why you want to engage on LinkedIn and what you hope to achieve. Defining clear goals can provide motivation and direction for your activities on the platform.

2. Start Small: Begin by sharing shorter posts or commenting on other people’s content. Gradually increase your engagement level as you become more comfortable.

3. Embrace Imperfection: Remember that not every post needs to be perfect. Share your thoughts and ideas, even if they’re not fully polished. LinkedIn is a platform for professional discussion and growth, so embrace the learning process.

4. Connect with Like-minded Professionals: Engage with individuals and groups who share similar interests or work in your field. Building connections and participating in relevant conversations can help you gain confidence and expand your network.

5. Set a Posting Schedule: Establish a routine for posting on LinkedIn. Consistency is key, so create a schedule that aligns with your availability and commit to posting regularly.

Remember, it’s essential to prioritise your own comfort level and well-being. Engaging on LinkedIn should be a positive and fulfilling experience, so don’t feel pressured to post if it doesn’t align with your preferences or goals.

Why is it you’re consuming rather than contributing?  Do you know?

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