Does this sound familiar? You’ve been thinking about getting active on LinkedIn for ages but other things always seem to get in the way. You’re pretty certain it’s the right place to be hanging-out but you never seem to get around to it (or pluck up the courage). What should you do? Do you really even need to be on there? Sound familiar? Read on…
Do you often think about being more active/strategic on LinkedIn but never seem to get around to it?
Are you pretty sure that LinkedIn is a good place for you to reach more of your best/preferred clients/customers? Do you instinctively know you should be more active on there, but either struggle with the whole idea or give it a go from time to time and then stop because it feels fake and showy-offy? Yes? Then read on.
Modesty aside, you know you’re good at what you do
But admitting that doesn’t come easy. You’re modest/shy when it comes to blowing your business trumpet. Whether you were born modest/shy or it’s something you’ve developed over the years, underneath it all, you know you’re good at what you do. Otherwise you wouldn’t be doing it.
Exceeding expectation, going the extra mile, delivering on your promises and delighting happy, repeat clients/customers is part of your DNA.
You know that there are more people out there you could help but you hate the idea of “selling” or face-to-face networking events. And up until now LinkedIn has been a challenge for you.
You know your clients think you’re good at what you do because:
You’ve got a business solution that people like. They stay with you and have confidence in the product/service you provide. They rarely look elsewhere because they trust you and value what you do for them.
You listen to your clients needs and deliver on your promises. You’re not the cheapest in the world, but that’s not why they come to you. They’re happy to have you help them solve their problems.
They recommend you
Your clients regularly recommend you to people in their network. They do that because they value you and feel proud to be working with you. They know you can help others with similar needs to theirs.
You know you could get more clients if you could extend your reach
Once you’re in front of a potential client they can see (more or less immediately) that you can add value to their business/their lives.
Attracting and converting potential clients face-to-face doesn’t feel awkward, difficult or showy. But putting yourself out on a wider stage – that’s a completely different, very awkward, difficult and showy notion.
It doesn’t have to be that way. You can be your authentic self on LinkedIn. You just need to find your feet and your voice.
You know the clients you want/deserve are on LinkedIn
- They’re on there liking and/or commenting on posts
- Some are putting content out there themselves
- You already have a few of them amongst your connections
You know LinkedIn is one of the best places to get noticed by the people you want to attract but:
- You’ve tried it and it didn’t work as you’d imagined. You’ve watched some of the “get rich quick”/jargon-packed LinkedIn training stuff and it just left you confused and feeling even more “cringey”.
- You don’t have the time. There aren’t enough hours in the day. Each week you say you’ll tackle LinkedIn next week, but getting the job done has to come first, doesn’t it?
- You don’t know what to post. You’re convinced that you have nothing to say that would be of interest to others. And there’s enough noise out there without you joining in.
This is why I created my LinkedIn Club and personal coaching programmes.
They’re for people who:
1. Know that LinkedIn holds opportunities for them to extend their business reach, position themselves and get noticed by the right people.
2. Have rarely, if ever posted on LinkedIn OR people who want to be regular posters but have a stop-start history that frustrates them.
3. Feel posting on LinkedIn is outside their comfort zone & showy-offy. They worry what people might think.
4. Want to crack this platform but find it so scary that they avoid it by hiding behind lack of time or not knowing what to say.
5. Are aware they need help and guidance but neither have a ton of cash to spare, nor do they know who to ask/trust.
Fancy finding out more? Check this out.