by Suzie Larcombe | Jul 13, 2023 | Sales/marketing stuff
What’s a sales funnel? Your sales funnel is the journey that people go through from not knowing much, if anything about your business to engaging and becoming a paying client or customer. Understanding that journey is crucial to creating a seamless flow of...
by Suzie Larcombe | Jul 13, 2023 | Sales/marketing stuff
Why is your value proposition important? A strong value proposition is essential for differentiating your business, attracting and converting customers, gaining a competitive edge, and building a strong brand. It is a key component of your overall marketing strategy...
by Suzie Larcombe | Jul 13, 2023 | Website/graphics stuff
I’m not happy with my website There are lots of reasons why your website might no longer delight you. Most new clients I meet aren’t happy with their website. It’s usually because they got a web developer on board and gave them pretty much...
by Suzie Larcombe | Jul 7, 2023 | Sales/marketing stuff
What’s a value proposition? A strong value proposition is a clear, unique, statement that’s relevant to your target market. It should address the pain points, desires, or aspirations of clients/customers and demonstrate how your offering provides a...
by Suzie Larcombe | Jul 7, 2023 | LinkedIn stuff
Is it better to post on my personal or my business LinkedIn profile? It’s important to strike a balance between personal and business posts on LinkedIn. That said, personal posts may have the potential for greater reach because of algorithm prioritisation...
