Does a social media manager need to understand my value proposition?

by Suzie Larcombe | Jul 6, 2023 | LinkedIn stuff

Does a social media manager need to understand my value proposition? There are no two ways to this one.  It is absolutely essential for someone posting on LinkedIn on behalf of your SME to have a clear understanding of your value proposition. To effectively represent...

Is it a good idea to hire a social media manager to post on LinkedIn for me?

by Suzie Larcombe | Jul 6, 2023 | LinkedIn stuff

Is it a good idea to hire a social media manager to post on LinkedIn for me? In my view and experience, handing your LinkedIn posting and content strategy over to a social media manager can be a great idea and a nightmare.  I’ve heard both. Like most things in...

As a relative newcomer, how often should I post on LinkedIn?

by Suzie Larcombe | Jul 6, 2023 | LinkedIn stuff

As a relative newcomer, how often should I post on LinkedIn? The secret here’s to find the sweet spot that works for you and provides value to your audience. It’s better to post consistently and maintain quality rather than inundating yourself and your...

Is sharing other people’s content a good strategy on LinkedIn?

by Suzie Larcombe | Jul 6, 2023 | LinkedIn stuff

Is sharing other people’s content a good strategy on LinkedIn? Sharing other people’s content is a great way to spread some LinkedIn love and to get your own journey started or boosted.  I’ve outlined some of the reasons why below, but while sharing...

Where can I get free images that I can use on LinkedIn?

by Suzie Larcombe | Jul 6, 2023 | LinkedIn stuff

Where can I get free images that I can use on LinkedIn? There’s no getting away from the fact that most often, the photos you snap on your phone generate the biggest engagement on LinkedIn, the good news is that, if you need them, getting free images online is...