by Suzie Larcombe | Jul 14, 2023 | Sales/marketing stuff
What’s a business model? A business model is a framework and structure that outlines how a company creates, delivers, and captures value. It is a strategic plan that defines how a business generates revenue and operates profitably. A well-defined and effective...
by Suzie Larcombe | Jul 14, 2023 | Sales/marketing stuff
I’ve done lots of client/customer personas but I’ve never found them useful For customer personas to be useful, they need to feel alive and part of your business. Maybe in the past you’ve gone through the motions but not invested all that it takes....
by Suzie Larcombe | Jul 14, 2023 | Sales/marketing stuff
What information should I include in a useful client/customer persona? The information you include in your personas will depend on your business and your sector, but here I’ve shared 8 Top Tips that should help you. Don’t forget the last one – to...
by Suzie Larcombe | Jul 14, 2023 | Sales/marketing stuff
Why you need to know your target market (almost) better than they know themselves Knowing your target market (almost) better than they know themselves allows you to tailor your products, services, and marketing efforts to their specific needs and preferences. This...
by Suzie Larcombe | Jul 14, 2023 | Sales/marketing stuff
Why it’s essential to be crystal clear on your target market Being clear on your target market means you can align your business strategies, marketing efforts, and customer experience to effectively reach, attract, and serve the customers who are most likely to...
