by Suzie Larcombe | Jul 14, 2023 | Sales/marketing stuff
What’s the difference between features and benefits? In essence, features describe the attributes or functionalities of a product, while benefits explain the advantages, improvements, or positive impacts that customers can enjoy by using those features. Benefits...
by Suzie Larcombe | Jul 14, 2023 | Sales/marketing stuff
Where can I get a CRM for free? I’ve listed several free CRM options here (info correct at the time of writing/publishing – but do check it for yourself). My personal favourite is Hubspot, because their free option’s good and you can upscale to paid...
by Suzie Larcombe | Jul 14, 2023 | Sales/marketing stuff
My business is small – do I need a CRM? The bottom line is this – if you have a limited customer base and interactions are minimal, you’ll more than likely be able to manage customer relationships effectively using simple tools like spreadsheets or...
by Suzie Larcombe | Jul 14, 2023 | Sales/marketing stuff
What’s a CRM? The primary goal of a CRM system is to improve customer relationships by facilitating better communication, personalisation, and understanding customer needs. By centralising customer data and providing insights, you can deliver more personalised...
by Suzie Larcombe | Jul 14, 2023 | Sales/marketing stuff
How can I map out my customer journey? If you’ve never mapped out your customer journey – the most important thing is not to put pressure on yourself to do it in one sitting. Rushing mapping out your customer journey is almost as bad as ignoring the task...
