by Suzie Larcombe | Jul 14, 2023 | Sales/marketing stuff
Do I need to understand my customer journey? The answer to this is probably “yes”. Why? Because continually monitoring and updating your understanding of the customer journey, you can adapt and evolve your business strategies to meet changing customer...
by Suzie Larcombe | Jul 14, 2023 | Sales/marketing stuff
What’s a customer journey? Your customer(‘s) journey refers to the process or path that a customer follows when interacting with your business, from the initial awareness stage to the final purchase and beyond. It encompasses all the touch points and...
by Suzie Larcombe | Jul 14, 2023 | Sales/marketing stuff
Does print still have a place in today’s digital world? In my view, the answer to this question is a big fat YES. Although print alone today is unlikely to tick all your business communication/promotional goals it shouldn’t be forgotten about. If you’ve...
by Suzie Larcombe | Jul 14, 2023 | Website/graphics stuff
What information should be in the header of my website? At a very basic level, your header should include your logo, navigation menu, contact information, search bar (if you have a content-heavy website), social media icons with links and call-to-action (CTA) buttons....
by Suzie Larcombe | Jul 13, 2023 | Sales/marketing stuff
How can I map out my sales process? Mapping out your sales process involves the visualisation and documentation of every step in your customer journey. It’s not an easy or fast process, but it’s well worth the time and effort involved. The steps below...
